In the past 3 years WeChat article engagement has dropped from 17% to 6%. Data to put perspective in the content strategy Date Improving the readability of the Wechat content coverĥ. Reinforcing position in favour of content creators Like is a perfect feature that let users engage with the article without sharing it.īy clicking on the author’s name (either at the top of the article on the name or at the bottom of the picture), the user is taken to a page with some basic demographic info about the author and other articles from him/her. This has been a popular demand since many users do not wish their friends to see what he has read due to privacy issue. You must understand these accounts beforehand because you can’t change the type of your account after making one. Due to the high usage of Moments, Tencent released the capability of pushing advertisements for business Official Accounts to reach WeChat users in 2016. All of these accounts have a special purpose and function. Service account and Subscription account. Note: Only original articles can add hashtagsĪt the bottom of a WeChat article, 2 new options to engage have been added in addition to ‘wow’:Ī user can engage with an article without sharing it or without his/her friends to see what he/she has read and mark as ‘wow’ There are 3 sorts of WeChat authority accounts: Enterprise accounts. When clicking on a hashtag, users is taken to a list of other articles using the same hashtags as well as how many articles used the #. Improving the discoverability within WeChat – The creation of tag allow readers to easily get all the information for a particular topic.Ĭan add up to 3 hashtags at the end of an article even the ones previously published
Updates and timeline on WeChat Article design and creation Dateīe able to associate up to 3 tag to a WeChat Article
3 tips to increase WeChat reading rates with cool cover pictures | January 2018.5 Tips for Creating WeChat Posts with High Engagement | August 2018.
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How to make shoppable WeChat articles? | Yumi.What I’ve learned from making over 1,200 WeChat Posts | July 2019.6 Ways to Get More WeChat Followers | September 2019.WeChat Content Best Practices | October 2019.WeChat Content Best Practices | April 2020.WeChat Content Best Practices | May 2020.When creating content for WeChat, it should optimize to generate engagement and conversion against a defined objective – what do you want your readers to do when landing on your piece of content? Tips, tactics and best practices to create WeChat content that converts Developing a content strategy for an enterprise WeChat Official Account | July 2019 .
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